Website
Website Website is a basic unit of information in the Internet.

Website is a single resource of information in the Internet. Usually, it is realized through a set of web pages, devoted to some specific topic. The pages are written in special markup lenguages and may contain various types of data - applications, audio and video files, images etc. The site is hosted on a hardware server and can be found in the Internet by unique name due to DNS. The access to a website usually provided by HTTP (hyper text transfer protocol), or its secure version - HTTPS. This protocol provides possibility to deliver information from the server to a client, who is usually viewing the pages with the help of special application, called browser.

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Service is very  reliable and performs as described in sales information.  User interface is simple and easy to use.

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Have you checked your website speed recently? If not, you should!

We’re happy to announce that we've finally released “Response time check” tool to diagnose poor website performance. Speed is one of the most important things in website workflow as it affects not only Google rankings but also your visitor conversions. Here in this article:

▶​ Which components make up page load time?

▶​ Website speed optimization.

▶​​ How to measure your website response time with HostTracker?

 

We’re happy to announce that we've finally released “Response time check” tool to diagnose poor website performance. Speed is one of the most important things in website workflow as it affects not only Google rankings but also your visitor conversions. A recent study shows that visitors aren’t willing to wait more than 3 seconds for a page to load. And truly, we all know how waiting for a slow loading website can feel like an eternity when you’re trying to get some vital information. Actually, a lazy website may cost your business. What really matters is that simply taking a few steps in optimizing website performance can make a very big difference. So, let’s look at some common causes of a slow website and how you can speed these things up.

Which components make up page load time?

  1. DNS lookup time - the amount of time it takes a domain name being mapped to an equivalent IP-address to be found. 
  2. Connect Time (TCP) - how long it takes to establish a connection to the web server. 
  3. First Byte Time (TTFB) - the time it takes to get the server response as well as the interval since the server receives HTTP request till the server sends the first byte of the response back. 
  4. Download Time (Content Time) – the time span between start and end of content load.

Note: If you’re using SSL Certificate for a secure connection, you’ll need an extra time to spend on authentication, that means additional time for establishing a link between your web server and a browser.

All these components together stand for the page response time. See, it's quite possible that your website is slow because of the problem with one of the five things mentioned above.

Website speed optimization

Website loading speed depends on several factors and each of them could hold things up. Let's find out the most common reasons why your website speed may be slow.

When something wrong with the website itself:

  1. Third-Party Objects. Different third-party plugins hosted on the page can slow down your website. Even though the most powerful services such as Google Analytics integrate these scripts async and seamlessly for website performance, still placing third-party plugins will cause a delay in loading as each one of them adds up to the total number of requests that are being sent. Although the website speed is affected by numerous things, yet it is primarily impacted by the number of HTTP requests your website makes. So the golden rule of optimization is the less weight website to carry, the faster it works.

  2. Media From Other Sources. The more external media files on the page, the longer your website takes to load. Such bulky content has not only a negative impact on web page speed but it’s also one of the surest ways to make visitors leave. How can it be avoided? First, place someone else’s media in moderation; Secondly, use proper graphics file formats; Thirdly, leverage reliable local storage. If you do a couple of these things, you’ll see significant improvements in no time!

  3. Bulky code/ Inefficient SQL. Inefficient code or unoptimized database queries can have a really degrading effect on your website performance. Consider doing some code optimization like editing some scripts, HTML, CSS code etc; or database optimization like adding some indexes, altering the queries, modifying the structure etc. Problems with code are usually the culprit of dragging your website performance down.

When your hosting is killing your speed:

  1. DNS – your website destiny depends on the DNS server choice you make. The faster your DNS server, the quicker content on your page will be delivered.

  2. The Data Center Location. Do not neglect geography. It’s important to ensure that your vis­i­tors are hit­ting the near­est data col­lec­tion cen­ter. Understanding the time taken on transmitting information gives you a better awareness of user experience you’re providing, because you know, it takes time for data to be delivered. If the site is a global resource, it is recommended to use CDN (Content Delivery Network), that is, a network of globally distributed web servers which is used to deliver website content to the local end-users as fast as possible. Essentially, it’s hosting your files across all this server network and delivering them from the closest location. It’s worth noting, that in recent years the popularity of cloud hosting has skyrocketed. No surprise as it costs less, provides more and gives the opportunity to benefit from infinite flexibility.

  3. Choosing the wrong web hosting service. The reality is that sometimes the biggest problem with your website performance is that it requires simply more resources, than your web host can provide. Consider searching for a web hosting company that best suits your needs. It should go without saying: choosing a good hosting company is a key to high website performance.

How to measure your website response time with HostTracker?

In the Response Time Check window please enter your URL, task name, and specify the Timeout value.

Note: Every time your speed value exceeds this threshold, you will receive a notification.

Armed with this tool you’ll be always updated on how well your website loads - website statistics and history of events are always available in a convenient format (see the picture above).

Hope you enjoy this article! Remember the hardest thing in optimization is often to simply get started.

 

 

 

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Home > Blog > uptime_matters

While you may be spending more time and resources on developing your website, you need to be sure that the core of the website is still performing well. There is a strong correlation between uptime and visitor conversions. Are you still wondering why is website uptime so important? Then take a deeper dive into this...

While you may be spending more time and resources on developing your website, you need to be sure that the core of the website is still performing well. There is a strong correlation between uptime and visitor conversions. Moreover, nothing drives your visitors to your competitors faster than multiple extensive and ongoing downtime issues. Are you still wondering why is website uptime so important? Uptime is being considered a critical metric of the website well-being. It reflects the percentage of time your website happens to be available to the visitors. Let’s take a deeper dive into this.

Track your website uptime or you put your business at risk

Imagine, you’ve already done all hard work – built a dream team of talented individuals (designers, copywriters, developers etc.), who are shouldering their delegated roles perfectly. And together you all created more than just a website - a master of the Google search that reflects on your personal brand. This suggests you put specific keywords and phrases throughout your website and your brand’s online profiles – so that if people go looking for you on Google, they are likely to find your website.

And there is someone who wants to visit your website, but a current outage is stopping him from camping on the webpage. No matter who you are, a multinational corporation or news portal, if your website goes down for even several minutes, it can impact negatively on your reputation, revenue, productivity and appeal among your visitors. Apparently, downtime is bad for your bottom line, but it costs differently within industries. Business size is the most obvious factor, but it is not the only one. Most of the visitors have a short patience span for even minor website hassles, especially when it comes to making major purchases. Therefore, ensuring your website stays up is a key to your successful business.

Inaccessible website is your clients’ losses

It seems that, inaccessible website puts the visitors off from using it. If your website is designed, for example, for reading books online but inaccessible at the moment, all your customers, including your loyal ones, wouldn’t be able obtain the information they need from your website. This suggests, all your readers won’t be able to get to know you and vice versa you won’t be able to connect to them. Imagine that right now there is someone who wants to buy or read a book from your platform. Try as he may, he can’t reach your website, because it’s closed. And now, he’ll think twice before going back to the platform that evokes frustration and irritation in him. He will definitely find another platform where buying and reading are much easier. Having an online 24/7/365 presence means you are very likely to gain more customers, increase your credibility and spread your business.

Server is down?

Reliability is a key piece of a good web hosting. Reliable web hosting providers not only try to keep the websites always online, secure, and fast, but also ensure that they’re reachable. Consequently, if you’re an unreliable hosting company, you put businesses that use your service at risk. Every minute their websites are down they are paying for it in business success and positive image among customers. What could it mean to hosting providers? In the era of an increasingly connected world, information spreads faster than ever. And we all know the power of customer reviews. Negative feedbacks mean little unless they have a profound effect on a company's ability to do business as well as the ability to stay ahead of the competition. When the company, in particular web hosting company, lost the faith of their clientele, this lead either to huge outflow of service consumers or potentially damaging situation for a brand.

Another example of how company’s reputation could be burned worst by downtime is an online store. Research shows that 60% of shoppers are surfing the net and even more read product reviews before making a purchase. There are many reasons why people choose not to shop at an online store, but perhaps the most striking is when specific website is down. Obviously, it would be a real struggle to keep the visitors on the website in case of a sudden server downtime. Downtime should be considered something to be avoided at all costs, because visitors are not going to wait at your doorstep. They’ll certainly leave your portal and never come back, as how they can lend an air of credibility to your website if you can’t help yourself…

Warren Buffet once said: “It takes 20 years to build a reputation and five minutes to ruin it”.

Out of a search engine?

Downtime issues contribute negatively to your search engine rankings as well. This implies, when Google try to rate your website and find out that it’s down, your website in most cases will temporarily drop in the Google search result rankings. Generally speaking, short periods of website downtime won’t hurt your search rankings that much, but long, consistent ones - will blow your rankings to bits. Scary?

Proactive monitoring of your website is the best way to stay one step ahead of any website bottlenecks and outages. You may rest easily using HostTracker service. HostTracker'll let you know whenever the incident is escalated, as well as, you will be in advance of your website issues. Spot problems before they arise and protect your business from losses that they can create!

 

 

 

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