Pagespeed

According to statistics and research data, a site load speed must be around 2-3 seconds. And over 60% of users expect pages to load in less than 4 seconds. So as a website owner you should control the website's performance with the help of specialized tools and take measures to speed up page loading. Furthermore, website page speed is one of the factors considered by various ads and search rankings. And Google has stated it way back in 2010. And every year the importance of the page speed indicator only grew. Since search engines directly measure the loading speed, increasing the priority of fast sites. In addition, users visit a slow site less often. And search engines also monitor traffic, lowering the rating of rarely visited websites. Taking measures to speed website loading of the site yields results in the form of promotion to the top of search and advertising, growth of attendance and increased sales. It is necessary to control page speed thus improving its useability for users.

The behavior of users also depends on the website loading speed - the faster the site loads, the higher the probability that the visitor will stay and perform the target action. Over 70% of Internet users admit that website speed affects the probability of a confirmed purchase - and this is the most important indicator for business web sites. The faster it loads - the better the likelihood of a purchase will be. And that’s also a reason to test page speed as frequently as possible.